As the saying goes, if you aren’t growing, your dying. Well, the same goes for social media. As a business owner, in order to keep up with the competition and stay in the race, you must join the ranks of the technical world of social media. It’s one of the most, if not the most, powerful tool for growing businesses yet so under-utilized by many small business owners. A lot of smaller businesses tend to think it’s just for ‘the big guys’. That couldn’t be farther from the truth. Do your customers and clients spend time on social media? Chances are pretty great that they do if they are breathing oxygen. You need to go where you clientele hangs out…you need to get your message out where it can be heard and social media is exactly the place to be.
Of course it take time to learn. And even more time to get it right and use it correctly. It has quickly, in a short amount of years, gone from a social platform for friends and family to keep in touch to a business platform, a way to reach your audience AND a way to reach MORE people than ever before for the least amount of money. Sounds pretty good, doesn’t it? Businesses who use it are growing by unsurmountable measures. People are making money and a living off Facebook alone in a lot of cases. It has quickly gone from a platform of posts and sharing articles to one known for viral videos and since 2016, Live video seems to have taken over and is here to stay.
So, what is Live video and how can you use it for your business? Well, for starters, it is exactly as it’s name states. Facebook has the capability to be shot live from your smartphone – and as of 2017, your desktop – so that you can talk to and interact in real time with your fans, followers and audience. How cool is that? According to Hubspot, “[Facebook Live is an] awesome way for them [businesses] to use the power of live video to communicate their brand stories and build authentic, intimate relationships with fans and followers.”
Getting set up is extremely easy. Below are the steps to walk you through the process.
Step 1: Head on over to your Facebook profile and click as if you are going to begin writing a post.
Step 2: There you will see a “Live” icon. Tap this icon and give Facebook access to your camera and microphone as soon as you are prompted.
Step 3: Press the blue “Continue” button on the page and it will begin preparing you to go Live.
Step 4: Choose the privacy settings. Do you want this to go out to the public or only to you, or your friends? If you are a business, it is recommended that you always use the public setting because you want to be able to reach as many people as possible.
Step 5: Write an interesting description that will catch people’s eye and make them want to watch the video. Think “attention-grabbing headline”!
Step 6: Set up your camera on how you want people to see you. Think of the lighting and background. Make sure people are able to see you clearly and there is nothing to distract them in the background. Change the view until you find one that is appealing. It doesn’t have to be perfect. The great thing about Facebook Live is it gives people and businesses the chance to show their real, authentic self. There are so many ‘fake’ videos, images, stories, and news on social media. People long for authenticity and now is the time to show them the real you. This is what creates loyal, raving fans who will tell others about your company.
Step 7: When you are ready, click the blue “Go Live” button. Facebook will give you a countdown and then you will be ‘live’. Your broadcast can be as long as 90 minutes.
Step 8: When you are done, click “Finish” to end the broadcast. When you have ended, your video will stay on your page as a post so those that weren’t able to watch in real time can still view the video.
Step 9: If you would like, you can save this video to your camera roll. If you would like to do this, toggle the option to save the video to your camera towards the bottom of the screen.
It’s as simple as that!
Some tips and tricks to keep in mind –
- As you are shooting the video, even if it seems no one is there, act as if 20+ people are in attendance. If no one is there the at first, don’t worry about it. Take advantage of this time to practice.
- Remember, people can still watch the video after you are no longer live. Ask questions and tell people to leave their answer in the comment box. This is a great way to engage with your audience. Make sure to watch the comment box and respond to any and all comments and questions so that people know they are being seen and heard. People want to be heard so when you acknowledge them they will feel connected to you and will come next time you are doing a live video.
- Be over the top with your expressions and show excitement more than you would in a normal conversation. You want to portray energy and enthusiasm so it keeps the video interesting and engaging.
- Give people a reason to stay around till the end. Towards the beginning, tell them what they can look forward to towards the end of the live video so they will stick around till you are finished. If you need to, put together an outline on an index card to help you remember the flow for longer videos.
- Keep introducing yourself as new people arrive and acknowledge those people.
- Encourage your audience to like and share the video.
- Call people out by name. Everyone loves to hear their name. It will get more people engaging.
- You can always have someone else watching and responding to comments from another computer if the comments are coming too fast.
- It is a good idea to broadcast for at least 10 minutes as you will begin to show up in more people’s feeds the longer you record.
- Make sure to say good-bye before you wrap it up or acknowledge that you are ending.
Incorporate Facebook Live into your content calendar at least once a week, if not more. As you do it more often, it will become easier and easier and eventually it will be just as comfortable as talking to a best friend while drinking coffee. Comment below or contact us if you have any questions. We would be happy to guide you through the process. Happy video adventures! See you on Facebook!