You are running your business You know what it needs. You know what you need to do. You are golden. And you always love adding one more thing to your plate, right? Posting an article, a couple of sentences, an image or video only takes a few moments, so what is the big deal? Why would you need a social media manager when you can do it yourself?
That’s a question a lot of business owners ask themselves. It will save you money just to do it yourself, right? Well, let’s take a look what it takes to have a valuable social media presence, a place where your customers and clients and future customers and clients will want to spend their time and spread the word to their friends.
Managing a social media platform(s) isn’t just about posting. If it were that easy then every single business out there would have thousands of followers and we wouldn’t even need to have this conversation. It takes time, a lot of patience and love to be seen and heard in the online world, especially when there are hundreds and thousands of others in your same industry fighting for attention.
To have an incredible social media presence and build that presence yourself, here is what you will need to do:
Become a master at content curation. Curating content is similar to what a museum does when they collect great pieces of art to share with the world. You will need to collect fantastic, interesting articles in your industry, the align with your beliefs and share them with your followers. This will involve spending time researching to find just the right articles to share.
You will want to diversify the sources, don’t just always share from one particular website or source or that will become stagnant very fast and you will lose the interest of those coming to your page. There are tools out to help you with this such as Google Alerts, Flipboard, BuzzSumo and more.
Engage with your audience and with those you would like to become your audience. This can be extremely time consuming though also extremely valuable to the success of your growth and turning your followers into raving fans. People want to feel valued and loved and heard. It is your top goal to make sure that your followers feel all warm and fuzzy and know that you genuinely care about them. It really does take some skill and practice to portray this through written words.
I am sure you have been on the other end of an email or text where either you offended a friend or they offended you and either or both of you misunderstood what was being said. You need to know how to come across as sincere and how to speak from your heart clearly to convey your message so that all different types of personalities feel the love and don’t take what you say the wrong way.
Be creative. It’s not enough to just post some words – you can post the most beautiful message ever yet today, words without images or a video attached are most likely to get lost in the posts and overlooked by those you wrote it for. Studies have shown that by adding an image or a video to your post, information will be remembered up to 65% more than those that did not have an image or video.
Another study found that people who views a brands video were 1.81% more likely to purchase a product than those who didn’t have a video. That is pretty substantial findings and so good to know! I love it when others have gone before me to find what works and what doesn’t so I don’t have to spend that extra time figuring it out on my own!!
So, creating engaging images and videos is a must! There are tools out there to help you with this as well, such as Canva and PicMonkey. Facebook Live, Instagram Live and Snapchat are fantastic for creating simple, yet effective videos.
Share. Share your content, cross share your content…and did I mention share your content? Share the content you have created all over social media, on all platforms. Each time you share it, make sure it feels native.
Why? Because some of the social platforms recognize native content from ones that are not native and give attention to those that are native. Could I possibly say the word “native” any more in that sentence? It would be a good idea to research each platform and which type of content works best.
You don’t want to post every single piece of content in the same way on every channel. I don’t post the same on Instagram as I do on Facebook or Twitter or Snapchat. What works on one platform does not work the same on another. You want to make sure that you customize for each platform so that you get the most out of your content.
Be a problem solver. What does your client want? What is missing from their lies that would make their day smoother or their life so much better? Find out what they are lacking, find out what problems they have that you can solve. Doing this will create a fantastic customer experience and will show you as the go-to person in the industry.
An opportunity to solve a problem is an opportunity that social media managers and marketers look for every chance they get. When you make your audience #1 priority, asking them questions, finding out what they are interested in, seeing where they are hanging out, identifying their needs, this puts you above all the rest and in another category. This will make you stand out from the competition. This will make you memorable.
Measure what is working and what is not working. Then adjust and measure again. If you don’t do this, how can you know what is working and what is not? It’s the same as how you handle your business. You have to know your numbers to make sure you are reaching your goals, correct? And then you need to make the necessary adjustments.
It is no different with social media. Know your numbers. Know what’s working and repeat. And make sure to keep an eye on this – just because something works one time doesn’t mean it will the next time.
Social media changes by the minutes. It’s changes are fast and not always known. It takes doing, measuring, adjusting, doing, measuring, adjusting…you get the picture. But wow, how beautiful and amazing is it when you hit that sweet spot!
So, are you ready to tackle your social media by yourself just yet? Can you see how much time it may take you each week to be successful on social media? Having a social media manager, will not only save you huge amounts of time, it will also create a ROI down the road as relationships have been built that can not be matched by anything else. Social media ROI isn’t overnight. It is an investment.
I wouldn’t be honest to make promises in the first week – or month. Yet, it is worth it! And very soon, if not already, it will be nothing but essential. I hope I have clarified what it takes to take your business to the level you deserve. It’s not about posting,
It’s about creating an incredible experience online. It’s not about sharing any content, it’s about sharing the right content. And it’s not about just letting your page sit there hoping people will somehow find you, it’s about actively finding your right audience, engaging, building a relationship and seeing them begin to come to your page and turn into loyal, long-term clients. So, are you still sure it’s not worth investing in a social media manager?